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  • Writer's pictureRob Hall

High 5 - Top Turnaround KPIs

Top 5 KPIs


Sales:

Revenue Growth: Measuring the growth in total revenue over a given period.

Conversion Rate: Tracking the number of sales compared to the number of leads or opportunities.

Average Sale Price: Measuring the average price of a sale to assess pricing strategies.

Customer Acquisition Cost: Tracking the cost of acquiring a new customer to measure the effectiveness of marketing and sales initiatives.

Gross Margin: Measuring the difference between the cost of goods sold and revenue to assess profitability.


Finance:

Return on Investment (ROI): Measuring the return on investment of a specific project or the overall business.

Operating Profit Margin: Measuring the operating profit as a percentage of total revenue to assess profitability.

Cash Flow: Measuring the amount of cash coming in and going out of the business to assess liquidity.

Debt-to-Equity Ratio: Measuring the relationship between debt and equity to assess a company's financial health.

Gross Profit Margin: Measuring the difference between revenue and cost of goods sold to assess profitability.


Manufacturing:

Production Efficiency: Measuring the productivity of the manufacturing process to identify areas for improvement.

Quality Control: Measuring the percentage of defects in the manufacturing process to assess product quality.

Equipment Utilization: Measuring the amount of time equipment is being used to identify areas for improvement.

Lead Time: Measuring the time it takes to produce a product from start to finish to assess production schedules.

Capacity Utilization: Measuring the amount of production capacity being used to identify areas for improvement.


Human Resources:

Employee Turnover: Measuring the rate at which employees are leaving the company to assess employee satisfaction.

Employee Satisfaction: Measuring employee satisfaction through surveys or other feedback mechanisms to assess employee morale.

Time to Hire: Measuring the amount of time it takes to fill an open position to assess the effectiveness of the recruitment process.

Benefits Utilization: Measuring the rate at which employees are using benefits, such as health insurance, to assess employee satisfaction.

Employee Retention: Measuring the rate at which employees are staying with the company to assess employee satisfaction.


Marketing:

Traffic and conversion rate: The number of website visitors and the percentage of those visitors who take a desired action, such as making a purchase or filling out a form.

Lead generation: The number of leads generated from marketing efforts, including email, social media, and content marketing.

Customer acquisition cost (CAC): The cost of acquiring a new customer, including marketing and sales expenses.

Lifetime value (LTV) of a customer: The total value a customer will bring to a business over the course of their relationship.

Return on investment (ROI): The return generated on marketing spend, expressed as a percentage of the total investment.


Customer Satisfaction:

Net Promoter Score (NPS): A measure of customer loyalty and likelihood to recommend a product or service to others.

Customer Satisfaction Score (CSAT): A direct measurement of customer satisfaction based on a specific interaction or experience.

Customer Effort Score (CES): A measure of how much effort a customer had to exert to resolve an issue or complete a task.

First Contact Resolution (FCR): The percentage of customer inquiries that are resolved on the first contact with a company's support team.

Customer Retention Rate: The percentage of customers who continue to do business with a company over time, indicating their overall satisfaction with the product or service.

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